Monday, October 08, 2007

Nine Inch Nails Goes Indie

"08 October 2007: Big News

Hello everyone. I've waited a LONG time to be able to make the following announcement: as of right now Nine Inch Nails is a totally free agent, free of any recording contract with any label. I have been under recording contracts for 18 years and have watched the business radically mutate from one thing to something inherently very different and it gives me great pleasure to be able to finally have a direct relationship with the audience as I see fit and appropriate. Look for some announcements in the near future regarding 2008. Exciting times, indeed.
posted by Trent Reznor at 10:45 AM."

The change in the business Trent refers to is actually a reflection of change in life in general. We are in the new digital age and the old models of doing business do not work as well as they used to. Trent is jumping on the train of individuality and self-direction, and, as the campaign for "Year Zero" demonstrated, he is willing to try new forms of marketing to get the word out and he will succeed. I look forward to hearing NIN's next CD (in whatever form it might take) and watching Trent navigate unchartered waters to take the band to new heights.

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